La Tienda Pans

La Tienda supports Spain and her culture by offering the deepest selection of high quality traditional and iconic products. Whenever possible we support family-owned companies that produce hand-made products using free-range and sustainable resources. Our goals are to treat our customers and employees like family, to educate our customers about the products, values and traditions of Spain, and to be the recognized leader in offering fine Spanish products to America and Europe.

Our Growing Company

We founded La in 1996 in Williamsburg, Virginia. Our family had lived in Spain during the 1970’s, and we wanted to share with our neighbors a taste of Spain — as well as her grace, warmth and traditions — which have brought so much to our lives, as a family.

Family is our focus, just as the family is central to life in Spain, and we hope to share that emphasis with everyone we work with: you our customers, our employees, and our vendors. And of course nothing brings a family together like a wonderful meal!

Our company has grown steadily over the years, and today we carry hundreds fine products from across Spain. To serve our customers in North America, Europe and the United Kingdom, we have a distribution center in Virginia and one in Spain. Together they offer the broadest selection of fine Spanish food and related products available anywhere.

Consistent with our purpose, supports a healthy and productive work environment for our employees in Spain and in Virginia. In America all our employees receive paid health and dental care, life insurance and language classes in English and Spanish.

Supporting Traditional Spain and Sustainable and Ethical Production

We travel to Spain frequently, renewing friendships with those who provide us with their fine products and searching out new and interesting artisanal items to add to the growing list of products available online and through our catalog.

Whenever possible, we work with small family-run businesses in Spain, many of whom are continuing food-making traditions that go back generations. In addition, we are sensitive to issues concerning sustainable agriculture and fisheries, and to the ethical treatment of animals. We hope to help our Spanish neighbors stay connected to the land and their traditions. In turn, we hope that you will enjoy in your home the authentic flavors of Spain that have enriched our lives.

Our Commitment to You

Of course, none of this would be possible without a fundamental commitment to your experience as a customer. We guarantee a positive experience for you — quality products delivered in excellent condition, or we will replace or refund your purchase.

Many of our best products were suggested by our customers and we encourage and benefit from a very active relationship with our wonderful customers.

Whether you are from Spain, related to a Spaniard or just love the country and her food, we hope that you find a welcoming place to visit and shop. From our website to our catalog to our retail store, we are always happy to hear from you. Welcome to La Tienda.

The Harris Family

Recent Awards

National Outstanding Workplace of the Year On April 3, 2012, the Commission on Adult Basic Education (COABE) awarded La Tienda the National Outstanding Workplace of the Year for its six year commitment to providing English classes free of charge for Spanish-speaking employees. The purpose of the Outstanding Workplace of the Year, Chester Klevins Award is to honor an institution which has developed an outstanding workplace literacy program serving a local community, state/province, region and/or nation.

Outstanding Workplace Education Partnership Award On October 13, 2010, the Virginia Association for Adult and Continuing Education (VAACE) honored La Tienda with the Outstanding Workplace Education Partnership Award for providing English as a second language classes to their Spanish speaking employees, free of charge.

The Captain John Smith Award In September 2010 La Tienda was awarded the Captain John Smith Award at their local county’s 17th annual Celebration of Business. The honor is awarded annually by the James City County Economic Development team to an individual or business for exemplary contributions to their local community.

Now how exactly did the Harris family get so involved with Spain?

Our appreciation of the traditional Spanish culture began about forty-five years ago, and continues to grow each year as our family continues to explore the back roads and by-ways of Spain, experiencing the regional traditions that make Spain unique. In particular, we value the ways that artisans produce their food. The pace and methods that are time-honored, and we are committed to supporting these traditional ways of life by bringing their hand made products to a broader market.

Don, the father of the family, first experienced Spain when he stepped ashore as a young US Navy chaplain in 1965. Eight years later, he and his wife Ruth raised their young family among the sherry bodegas of El Puerto de Santa María (Cádiz) when Don was stationed at Base Naval de Rota. As they enjoyed life with their sons in a Spanish neighborhood, they grew to appreciate the personal dimension of Spanish life, where children are cherished and family ties are central. They have carried that appreciation forward into the formation of La where two of their three sons, Jonathan and Tim, are responsible for the day to day operation of the business.

Jonathan, the middle son of three, has been with since the very beginning and is responsible for the look and feel of the website and our catalog. A fine arts major, musician and cook, Jonathan spent a summer walking the Camino de Santiago during college and returned to walk it again with his wife Stacey several years later for their honeymoon.

Tim, the eldest, is responsible for much of the operational and financial side of the business and joined in 2002 after founding and operating several Internet startups during the 90’s. He spent his first years of primary school at El Centro Ingles in El Puerto de Santa Maria and returned many times to Spain while growing up.

Christopher, the youngest, is a diplomat with the US Foreign Service and while not involved with the business directly, consults closely with his family on LaTienda matters.


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